{"id":3837,"date":"2024-02-23T05:09:00","date_gmt":"2024-02-23T05:09:00","guid":{"rendered":"https:\/\/lrgrealty.com\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/"},"modified":"2026-06-12T05:15:55","modified_gmt":"2026-06-11T23:15:55","slug":"el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios","status":"publish","type":"post","link":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/","title":{"rendered":"El poder de las redes sociales para los agentes inmobiliarios"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n

Ya sea que sea un agente nuevo o no, una cosa es cierta: el sector inmobiliario cambia y evoluciona constantemente. Con el crecimiento y alcance generalizados de las redes sociales, desempe\u00f1an un papel enorme en el mercado inmobiliario actual. Las redes sociales proporcionan conexiones, contenido y comercio constantes. Crear y mantener plataformas de redes sociales es una forma segura de mantenerse al d\u00eda con los continuos cambios del sector inmobiliario y estar al tanto de la cultura pop y las tendencias.<\/p>\n

<\/p>\n

Aqu\u00ed hay cinco formas en que las redes sociales benefician al sector inmobiliario:<\/p>\n

<\/p>\n

Las redes sociales diversifican los esfuerzos de marketing<\/strong><\/p>\n

    \n
  • \n

    El uso de las redes sociales lo conecta con clientes que quiz\u00e1s a\u00fan no haya conocido utilizando m\u00e9todos de marketing tradicionales. Mantener un calendario de publicaciones constante permitir\u00e1 a los clientes potenciales ver listados en tiempo real y les permitir\u00e1 ver a las personas detr\u00e1s del negocio.<\/p>\n<\/li>\n

  • \n

    Destacar las historias de los clientes en sus canales sociales tambi\u00e9n impulsar\u00e1 el compromiso y despertar\u00e1 los intereses de futuros clientes.<\/p>\n<\/li>\n<\/ul>\n

    <\/p>\n

    Las redes sociales crean una red m\u00e1s amplia<\/strong><\/p>\n

      \n
    • \n

      Estar activo en todos los canales de redes sociales puede ayudarlo a crear una extensa red de clientes, mentores y otros agentes. Pedir a los seguidores que compartan e interact\u00faen con su contenido solo ampliar\u00e1 su huella digital.<\/p>\n<\/li>\n<\/ul>\n

      <\/p>\n

      Las redes sociales aumentan el tr\u00e1fico web<\/strong><\/p>\n

        \n
      • \n

        Compartir v\u00eddeos, publicaciones de blogs y fotograf\u00edas generar\u00e1 tr\u00e1fico al sitio web de una agencia inmobiliaria. Las redes sociales crean interacci\u00f3n y conectan con individuos u organizaciones. Los seguidores comprometidos y entusiasmados compartir\u00e1n voluntariamente su contenido y el contenido de la agencia con su audiencia.<\/p>\n<\/li>\n<\/ul>\n

        <\/p>\n

        Las redes sociales ofrecen un mejor retorno de la inversi\u00f3n<\/strong><\/p>\n

          \n
        • \n

          Las campa\u00f1as en las redes sociales suelen ser m\u00e1s rentables que las campa\u00f1as de marketing impreso tradicionales. Los anuncios impresos tienen el potencial de llegar a una audiencia amplia, pero lo m\u00e1s probable es que no se lean o se ignoren.<\/p>\n<\/li>\n

        • \n

          Es m\u00e1s probable que los anuncios dirigidos y las publicaciones mejoradas en las redes sociales lleguen a una audiencia muy interesada. Aunque el alcance general de la audiencia puede ser menor, es m\u00e1s probable que estos anuncios obtengan tracci\u00f3n y clics.<\/p>\n<\/li>\n<\/ul>\n

          <\/p>\n

          Las redes sociales generan confianza y reputaci\u00f3n de marca<\/strong><\/p>\n

            \n
          • \n

            Las redes sociales permiten a los agentes y agencias inmobiliarias mostrar sus \u00e9xitos y establecer marcas confiables y autorizadas. Los agentes pueden utilizar las redes sociales para posicionarse como expertos en la industria.<\/p>\n<\/li>\n

          • \n

            Los agentes inmobiliarios y las empresas pueden aumentar su presencia en las redes sociales proporcionando a sus seguidores contenido revelador y de alta calidad que los seguidores encontrar\u00e1n valioso. Mantener a los seguidores interesados \u200b\u200bgenerar\u00e1 confianza en la marca y esperar\u00e1n contenido nuevo.<\/p>\n<\/li>\n<\/ul>\n

            <\/p>\n

            \u00a1En LRG, estamos comprometidos a ayudar a nuestros agentes a GANAR! Si desea mejorar su juego en las redes sociales, consulte nuestro nuevo podcast y estudio de video de LRG. Nuestro estudio est\u00e1 equipado con todo lo que necesitas para elevar tu continente. Ofrecemos iluminaci\u00f3n profesional, una c\u00e1mara Canon de alta calidad y f\u00e1cil de usar, micr\u00f3fonos y m\u00e1s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Ya sea que sea un agente nuevo o no, una cosa es cierta: el sector inmobiliario cambia y evoluciona constantemente. Con el crecimiento y alcance generalizados de las redes sociales, desempe\u00f1an un papel enorme en el mercado inmobiliario actual. Las redes sociales proporcionan conexiones, contenido y comercio constantes. Crear y mantener plataformas de redes sociales […]<\/p>\n","protected":false},"author":39,"featured_media":7736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-3837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spanish-blog"],"yoast_head":"\nEl poder de las redes sociales para los agentes inmobiliarios - LRG Realty Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder de las redes sociales para los agentes inmobiliarios - LRG Realty Blog\" \/>\n<meta property=\"og:description\" content=\"Ya sea que sea un agente nuevo o no, una cosa es cierta: el sector inmobiliario cambia y evoluciona constantemente. Con el crecimiento y alcance generalizados de las redes sociales, desempe\u00f1an un papel enorme en el mercado inmobiliario actual. Las redes sociales proporcionan conexiones, contenido y comercio constantes. Crear y mantener plataformas de redes sociales […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/\" \/>\n<meta property=\"og:site_name\" content=\"LRG Realty Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-23T05:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T23:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lrgrealty.com\/wp-content\/uploads\/2024\/02\/The2BPower.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"426\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Blanca Ortiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blanca Ortiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/\"},\"author\":{\"name\":\"Blanca Ortiz\",\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/#\\\/schema\\\/person\\\/7e764bc9961da0ff47c2bc090b1efd95\"},\"headline\":\"El poder de las redes sociales para los agentes inmobiliarios\",\"datePublished\":\"2024-02-23T05:09:00+00:00\",\"dateModified\":\"2026-06-11T23:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/\"},\"wordCount\":545,\"image\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lrgrealty.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lrg-featured-3837.jpg\",\"articleSection\":[\"Spanish Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/\",\"url\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/\",\"name\":\"El poder de las redes sociales para los agentes inmobiliarios - LRG Realty Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lrgrealty.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lrg-featured-3837.jpg\",\"datePublished\":\"2024-02-23T05:09:00+00:00\",\"dateModified\":\"2026-06-11T23:15:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/#\\\/schema\\\/person\\\/7e764bc9961da0ff47c2bc090b1efd95\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lrgrealty.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lrg-featured-3837.jpg\",\"contentUrl\":\"https:\\\/\\\/lrgrealty.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/lrg-featured-3837.jpg\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/spanish-blog\\\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El poder de las redes sociales para los agentes inmobiliarios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/#website\",\"url\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/\",\"name\":\"LRG Realty Blog\",\"description\":\"LRG Realty Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/#\\\/schema\\\/person\\\/7e764bc9961da0ff47c2bc090b1efd95\",\"name\":\"Blanca Ortiz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8624e548a4d89bc9aeba6f0d9914f7b427e312316cc307095d17404188e94845?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8624e548a4d89bc9aeba6f0d9914f7b427e312316cc307095d17404188e94845?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8624e548a4d89bc9aeba6f0d9914f7b427e312316cc307095d17404188e94845?s=96&d=mm&r=g\",\"caption\":\"Blanca Ortiz\"},\"url\":\"https:\\\/\\\/lrgrealty.com\\\/lrg-blog\\\/author\\\/blanca-ortiz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El poder de las redes sociales para los agentes inmobiliarios - LRG Realty Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/","og_locale":"en_US","og_type":"article","og_title":"El poder de las redes sociales para los agentes inmobiliarios - LRG Realty Blog","og_description":"Ya sea que sea un agente nuevo o no, una cosa es cierta: el sector inmobiliario cambia y evoluciona constantemente. Con el crecimiento y alcance generalizados de las redes sociales, desempe\u00f1an un papel enorme en el mercado inmobiliario actual. Las redes sociales proporcionan conexiones, contenido y comercio constantes. Crear y mantener plataformas de redes sociales […]","og_url":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/","og_site_name":"LRG Realty Blog","article_published_time":"2024-02-23T05:09:00+00:00","article_modified_time":"2026-06-11T23:15:55+00:00","og_image":[{"width":426,"height":426,"url":"https:\/\/lrgrealty.com\/wp-content\/uploads\/2024\/02\/The2BPower.webp","type":"image\/webp"}],"author":"Blanca Ortiz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Blanca Ortiz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/#article","isPartOf":{"@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/"},"author":{"name":"Blanca Ortiz","@id":"https:\/\/lrgrealty.com\/lrg-blog\/#\/schema\/person\/7e764bc9961da0ff47c2bc090b1efd95"},"headline":"El poder de las redes sociales para los agentes inmobiliarios","datePublished":"2024-02-23T05:09:00+00:00","dateModified":"2026-06-11T23:15:55+00:00","mainEntityOfPage":{"@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/"},"wordCount":545,"image":{"@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/#primaryimage"},"thumbnailUrl":"https:\/\/lrgrealty.com\/wp-content\/uploads\/2026\/06\/lrg-featured-3837.jpg","articleSection":["Spanish Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/","url":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/","name":"El poder de las redes sociales para los agentes inmobiliarios - LRG Realty Blog","isPartOf":{"@id":"https:\/\/lrgrealty.com\/lrg-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/#primaryimage"},"image":{"@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/#primaryimage"},"thumbnailUrl":"https:\/\/lrgrealty.com\/wp-content\/uploads\/2026\/06\/lrg-featured-3837.jpg","datePublished":"2024-02-23T05:09:00+00:00","dateModified":"2026-06-11T23:15:55+00:00","author":{"@id":"https:\/\/lrgrealty.com\/lrg-blog\/#\/schema\/person\/7e764bc9961da0ff47c2bc090b1efd95"},"breadcrumb":{"@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/#primaryimage","url":"https:\/\/lrgrealty.com\/wp-content\/uploads\/2026\/06\/lrg-featured-3837.jpg","contentUrl":"https:\/\/lrgrealty.com\/wp-content\/uploads\/2026\/06\/lrg-featured-3837.jpg","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/lrgrealty.com\/spanish-blog\/el-poder-de-las-redes-sociales-para-los-agentes-inmobiliarios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lrgrealty.com\/lrg-blog\/"},{"@type":"ListItem","position":2,"name":"El poder de las redes sociales para los agentes inmobiliarios"}]},{"@type":"WebSite","@id":"https:\/\/lrgrealty.com\/lrg-blog\/#website","url":"https:\/\/lrgrealty.com\/lrg-blog\/","name":"LRG Realty Blog","description":"LRG Realty Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lrgrealty.com\/lrg-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/lrgrealty.com\/lrg-blog\/#\/schema\/person\/7e764bc9961da0ff47c2bc090b1efd95","name":"Blanca Ortiz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8624e548a4d89bc9aeba6f0d9914f7b427e312316cc307095d17404188e94845?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8624e548a4d89bc9aeba6f0d9914f7b427e312316cc307095d17404188e94845?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8624e548a4d89bc9aeba6f0d9914f7b427e312316cc307095d17404188e94845?s=96&d=mm&r=g","caption":"Blanca Ortiz"},"url":"https:\/\/lrgrealty.com\/lrg-blog\/author\/blanca-ortiz\/"}]}},"_links":{"self":[{"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/posts\/3837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/comments?post=3837"}],"version-history":[{"count":1,"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/posts\/3837\/revisions"}],"predecessor-version":[{"id":5979,"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/posts\/3837\/revisions\/5979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/media\/7736"}],"wp:attachment":[{"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/media?parent=3837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/categories?post=3837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lrgrealty.com\/lrg-blog\/wp-json\/wp\/v2\/tags?post=3837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}